Louis Vuitton
Louis Vuitton uses sport as a stage for travel, aspiration, craftsmanship and global celebrity culture.
Sports: Tennis, Formula 1, Football
Products: Travel trunks, Sporting accessories, Event activations
Luxury brands, athletes, sponsorships and the commercial culture of elite sport.
Tracking how luxury houses use athletes, events, products and sport sponsorship to build cultural influence and commercial reach.
Louis Vuitton uses sport as a stage for travel, aspiration, craftsmanship and global celebrity culture.
Sports: Tennis, Formula 1, Football
Products: Travel trunks, Sporting accessories, Event activations
Gucci's tennis activity shows how fashion houses use elite athletes to refresh heritage and reach global younger audiences.
Sports: Tennis
Products: Campaigns, Bags, Sport-adjacent accessories
Rolex is one of the most established examples of luxury in sport, with deep associations across tennis, golf, sailing and motorsport.
Sports: Tennis, Golf, Sailing, Motorsport
Products: Watches, Event sponsorships