Equestrian, Luxury’s Original Sport
Hermès began as a saddle-maker. Two centuries on, equestrian sport is where watchmaking and leather goods still meet their founding customer.
Published Intelligence
What the Champions Wore
At the 2026 Laureus Awards in Madrid, the trophies were almost a sideshow to the wrists. Sport's red carpet has become horology's most efficient runway — and that is now a strategy, not an accident.
The Met Gala of the Hardwood
Coach, Off-White and Fenty Beauty have arrived at the WNBA, and the draft has become a runway. The audience luxury underpriced longest is now its fastest-appreciating asset.
Golf, Luxury’s Long Game
As Rolex's Ryder Cup era closes and the 2027 match decamps to a five-star resort, the sport with luxury's richest audience has been hiding in plain sight. Golf's value was never reach — it was wealth density and dwell time.
How National Identity Became a Fashion Asset at the World Cup
Spain by Loewe, France by Jacquemus, Mexico by Chavarria, Korea by G-Dragon — how the 2026 cycle turned national aesthetics into licensed commercial property, and where the risk sits.
The World Cup Kit as Fashion Object
Named designers, drop calendars, resale premiums and an archive market — the case that the national kit has formally changed category, with the 2026 evidence.