Jannik Sinner
A central figure in luxury tennis, combining elite performance with a restrained visual identity attractive to fashion houses.
Luxury partners: Gucci, Rolex
Score: 92/100
Luxury brands, athletes, sponsorships and the commercial culture of elite sport.
Tracking the athletes becoming cultural and commercial assets for luxury houses in tennis, Formula 1, golf, sailing and beyond.
A central figure in luxury tennis, combining elite performance with a restrained visual identity attractive to fashion houses.
Luxury partners: Gucci, Rolex
Score: 92/100
A generational tennis figure whose youth, global appeal and elite performance make him one of the most valuable luxury-sport assets.
Luxury partners: Louis Vuitton, Rolex
Score: 94/100
A powerful youth-culture figure whose influence extends beyond tennis into fashion, social media and global brand storytelling.
Luxury partners: Miu Miu
Score: 90/100