BOSS ambassador, Golden Concept partner, Brazil's headline act — the most fashion-forward expression of the Brazilian football aesthetic.
Luxury relevance: 84/100
BOSS (ambassador since 2025), Golden Concept
Nike, Real Madrid
Football
84/100
| Year | Signal |
|---|---|
| 2026 | BOSS ambassador and Brazil's headline commercial act. Bridges mass-Brazilian brands and international luxury; his Rolex/AP wrist habits are editorial association, not contract — and carry collector credibility for that reason. |
Deep commercial analysis, brand relationships and luxury relevance signals.
Reach a premium audience of luxury industry professionals and sport business leaders.