Premium intelligence reports on the business and culture of luxury in sport. Annual sector analysis, vertical deep-dives and commercial intelligence for brand executives and industry professionals.
The definitive annual intelligence report on how luxury brands are using elite sport as a commercial and cultural platform. The 2027 edition tracks confirmed brand partnerships, athlete relationships, event sponsorships and product collaborations across tennis, Formula 1, golf and football — with sailing and equestrian coverage expanding through 2026.
Drawn from The Sporting Luxury Index — our continuously updated database of luxury–sport commercial relationships — the annual report synthesises the year's most significant signals into a structured intelligence document for brand executives, sponsorship teams, commercial directors and industry analysts.
Register interest — join the BriefingAssociate your brand with the definitive annual intelligence on luxury in sport. Reaching executives, directors and professionals across fashion, watches, travel, hospitality and sport sponsorship.
Custom research, market sizing and competitive analysis for luxury brands entering sport or expanding sporting commitments. Tailored to your brief and delivered as a private report.