Football · South Korea

Son Heung-min

Burberry and Calvin Klein ambassador, Cartier and Tumi partner — Asia's most complete football-fashion portfolio, dressed for 2026 by G-Dragon's PEACEMINUSONE.

Luxury relevance: 85/100

Commercial profile

Luxury relationships

Luxury partners

Burberry (since 2022), Cartier, Tumi, Calvin Klein

Sport sponsors

Adidas, LAFC

Sport

Football

Luxury score

85/100

Intelligence timeline

Key signals

YearSignal
2026 Asia's most complete football-fashion portfolio: Burberry, Cartier, Tumi, Calvin Klein. South Korea's G-Dragon-designed 2026 collection pairs the country's football and fashion exports in one wardrobe.