Swiss watchmaker (Swatch Group); the deepest single-sport footprint in equestrianism — title partner of the Global Champions Tour and the FEI's principal timekeeper.
Active sports: Equestrian
Equestrian
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Longines is fused with equestrian sport to an unusual degree — title partner, series backer and official timekeeper at once. Its Global Champions Tour role makes show jumping the brand's defining platform.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.