Swatch Group

Longines

Swiss watchmaker (Swatch Group); the deepest single-sport footprint in equestrianism — title partner of the Global Champions Tour and the FEI's principal timekeeper.

Active sports: Equestrian

Strategy

Sport activity

Active sports

Equestrian

Athletes

Products

Analysis

Longines is fused with equestrian sport to an unusual degree — title partner, series backer and official timekeeper at once. Its Global Champions Tour role makes show jumping the brand's defining platform.