Richemont

Panerai

Italian marine-heritage watchmaker (Richemont); a fixture of classic-yacht sailing through the Panerai Classic Yachts Challenge.

Active sports: Sailing

Strategy

Sport activity

Active sports

Sailing

Athletes

Products

Analysis

Panerai's marine-instrument heritage makes classic-yacht sailing its most credible platform; the Classic Yachts Challenge is a provenance play aimed at collectors rather than a mass audience.