Independent / Unknown

Richard Mille

Richard Mille is an independent Swiss watchmaker founded in 2001. Operating at the ultra-luxury price tier, the brand uses elite athlete partnerships — including Charles Leclerc and Rafael Nadal — as product development and PR platforms. Since 2021, Richard Mille has been the Official Watch of Scuderia Ferrari. Its watches combine ultra-thin case architecture with […]

Active sports: Formula 1, Tennis, Football

Strategy

Sport activity

Active sports

Formula 1, Tennis, Football

Athletes

Products

Analysis

Richard Mille is the watch industry's most ambitious practitioner of the athlete-as-testing-platform model. Official Watch of Scuderia Ferrari since 2021, and personal partner to Charles Leclerc since 2018, the brand produces named limited editions priced above $300,000 that serve simultaneously as collector objects and product development evidence.