Independent French fashion house. Partner of Nike and the French Football Federation on the Les Bleus lifestyle collection for the 2026 World Cup.
Active sports: Football
Football
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Jacquemus is the fashion-author of France's 2026 World Cup wardrobe — a Nike x FFF lifestyle capsule whose pre-match shirt is worn pitch-side by Les Bleus. It is the clearest case of an independent designer brand gaining federation-level visibility without a federation-scale budget.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.