Luxury brands, athletes, sponsorships and the commercial culture of elite sport.
Gucci's tennis activity shows how fashion houses use elite athletes to refresh heritage and reach global younger audiences.
Active sports: Tennis
Tennis
Jannik Sinner
Campaigns, Bags, Sport-adjacent accessories
Gucci's tennis positioning uses the sport's elegance and individuality to create cultural relevance beyond conventional fashion campaigns.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.