Luxury brands, athletes, sponsorships and the commercial culture of elite sport.
Rolex is one of the most established examples of luxury in sport, with deep associations across tennis, golf, sailing and motorsport.
Active sports: Tennis, Golf, Sailing, Motorsport
Tennis, Golf, Sailing, Motorsport
Carlos Alcaraz, Jannik Sinner
Watches, Event sponsorships
Rolex demonstrates how long-term sport sponsorship can become a form of cultural infrastructure rather than simple advertising.
Detailed commercial analysis, athlete relationships and strategic direction.
Reach a premium audience of luxury industry professionals and sport business leaders.