Lavazza's Wimbledon hospitality presence covers the All England Club's public and premium catering operations throughout the tournament. As Official Coffee Partner, the brand's product and branding appear in the Members' Enclosure, public catering areas and premium hospitality suites — placing Lavazza in physical proximity to the watch, fashion and travel brands that define Wimbledon's luxury commercial ecosystem. The partnership is used by Lavazza in global marketing communications to claim a premium positioning that its core grocery market does not provide.