Adidas Originals x Willy Chavarria 'Comienza Con El Sueño'

Willy Chavarria’s “Comienza Con El Sueño” (“It Begins With a Dream”) collection for Adidas Originals honours the Selección Nacional de México ahead of a home-soil World Cup. Jerseys, tracksuits, rugby shirts and elongated football shorts drawn from different eras of Mexican football pass through Chavarria’s oversized silhouettes and graphic language; the footwear pairing sets the sculptural Willy Mega Low — its skeletal framework nodding to Mexican heritage imagery — against the Megaride Copa, which grafts Copa boot DNA onto the Megaride platform.

The campaign foregrounds emerging Mexican players and the communities around them, and launched globally on June 10 through Adidas channels and the CONFIRMED app. Critically, it has been received as the strongest fashion statement of the tournament’s opening week — designer-led national identity rather than federation merchandising.